Hello!
Bong Tra – Where We Grow Together.
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At Bong Tra, we grow together, learning from the stories you bring.
We hope each store is more than a place to buy a drink—it is a haven for peace, sharing, and connection. We quietly stand by you:
- By your side through late-night study sessions, fueling you to reach your goals.
- With you in moments of joy and laughter with friends and family.
- Alongside you on long workdays and exhausting deadlines—then celebrating the wins together.
- Close to you every day—as a habit, an inspiration, a reminder that you can always do it.
Our Aspiration – A Source of Vietnamese Pride
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Bong Tra is not just a stop, but a starting point for connection, growth, and a generation that dares to dream big and act boldly. From flavor to service, we believe Vietnamese milk tea has its own place—trusted and loved by Vietnamese people with pride.
Thank You for Letting Us Journey with You.
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We know each cup you choose is an act of trust. I—and the Bong Tra team—never take that for granted.
Every day, we keep striving so our products, services, and spaces remain a gentle, steadfast, and familiar companion to you on every path.
Unforgettable Milestones
Memorable moments along the path of building Bong Tra.
2016
Founded in 2016, Bong Tra Milk Tea quickly won hearts with rich flavors, quality toppings, and fair prices. In 2017, we opened our first take-away store at 168 Thach Lam, marking a growth journey and becoming a familiar spot for the youth.
2020
In Aug 2020, we moved to 177 Thach Lam and officially rebranded as Bong Tra—a milestone toward a more professional, polished, and quality-driven brand.
2022
In Apr 2022, we expanded with our 2nd branch at 100 Pham Viet Chanh, offering a spacious dine-in area. Thanks to its location, it soon became a favorite among students and office workers.
2023
In Apr 2023, the 3rd branch at 77–79 Bau Cat opened, broadening our service to serve diverse needs—from students to professionals—seeking flavorful, quality, and friendly tea spaces.
2024
In May 2024, we reached a new milestone with the 4th branch at 467 Le Van Tho—spacious and comfortable with minimalist yet elegant check-in corners—reflecting steady progress in brand experience.
2025
Early 2025, Bong Tra officially became Bong Tra F&B Joint Stock Company—an important milestone showing strong progress and readiness for long-term goals. In March, Branch #1 moved to 389 Luy Ban Bich to better serve customers.
What We Believe In
Our values are the compass guiding every decision we make.
HUMANITY
People at the center—kindness and warmth in action.
HEART
Work with all our heart, devoted to every detail.
TRUST
Keep our promises on quality, build lasting trust.
WISDOM
Create and innovate to preserve our identity and grow sustainably.
A Conversation with the CEO
A few common questions I’d love to share about.
The Journey Ahead
We look back to cherish the present and stride into the future. Bong Tra will keep creating and spreading kindness—bringing more value to the community.
Explore Our Vision & Mission