About Us
Bong Tra is a modern tea & milk tea brand that brings bold and refined flavors. Each cup is crafted from natural, carefully selected ingredients to ensure safety and quality.
- Natural ingredients, carefully selected
- Diverse menu, updated with trends
- Cozy and friendly space
- Friendly, dedicated team
Mission & Core Values
To become the most trusted Vietnamese milk tea system—familiar, identity-rich, and loved by customers.
VISION
To become a Vietnamese-identity milk tea system that is familiar and most trusted by customers.
MISSION
To bring joy and happiness throughout customers’ experiences with Bong Tra products and services.
CORE VALUES
"Humanity - Heart - Trust - Wisdom" as the foundation for every decision and action; be respectful and grateful; keep creating and improving.
Our Journey
We proudly mark memorable milestones along the way of serving our customers.
2016
Founded in 2016, Bong Tra Milk Tea quickly won hearts with bold flavors, quality toppings, and reasonable prices. In 2017, we opened the first take-away store at 168 Thach Lam—starting a growth journey and becoming a favorite spot for the youth.
2020
In Aug 2020, we moved to 177 Thach Lam and officially rebranded as Bong Tra—marking a milestone toward a more professional, polished, and quality-oriented image.
2022
In Apr 2022, Bong Tra expanded with the 2nd branch at 100 Pham Viet Chanh with a spacious dine-in area. Thanks to its prime location, it quickly became a favorite among students and office workers.
2023
In Apr 2023, we opened the 3rd branch at 77–79 Bau Cat, broadening the service model to meet diverse needs—from students to working professionals—seeking quality, flavorful, and friendly milk tea spaces.
2024
In May 2024, we reached a new milestone with the 4th branch at 467 Le Van Tho—spacious, comfortable seating with minimalist yet elegant check-in corners—reflecting steady progress in brand experience.
2025
Early 2025, Bong Tra officially became Bong Tra F&B Joint Stock Company—an important milestone proving strong progress and readiness to achieve long-term goals. In March, Branch #1 moved to 389 Luy Ban Bich to better serve customers.
Our Achievements
The achievements and certifications we have obtained over the years
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Customers
Over 1 million customers choose Bong Tra each year.
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Products
79,000+ Bong Tra products are chosen every month.
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Reviews
We maintain an average rating above 4.7★ across delivery platforms.
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Branches
Our stores cover major districts in Ho Chi Minh City and keep expanding.
The Journey Ahead
We look back to appreciate the present and stride into the future. Bong Tra will continue creating and spreading kindness, bringing more value to the community.
Explore Our CEO Message