Vision
To become a Vietnamese-spirited tea brand—familiar, trusted, and among customers’ top choices.
We aim to build a brand that not only serves delicious tea, but also preserves and spreads Vietnamese culture in every detail.
We will continually innovate to bring Vietnamese flavor and spirit farther—becoming a source of pride for Vietnam’s F&B industry.
Mission
To bring joy and happiness throughout every Bong Tra experience—from carefully selected tea, safe ingredients, and warm spaces, to heartfelt service.
We hope every cup is a note of kindness, and every visit brings peace and positive energy.
We commit to quality, uphold creativity, and promote a green lifestyle with responsibility to the community.
Core Values
Four core values guide every decision and action we take.
HUMANITY
People at the center—kindness and warmth in action.
HEART
Work with all our heart, devoted to every detail.
TRUST
Keep our promises on quality, build lasting trust.
WISDOM
Create and innovate to preserve identity and grow sustainably.
"Bong Tra is not just a stop, but a starting point for connection and growth, inspiring a generation that dares to dream big and act boldly. From flavor to service, we believe Vietnamese milk tea has its own place to be loved and trusted with pride."
The Journey Ahead
We look back to cherish the present and stride into the future. Bong Tra will keep creating and spreading kindness—bringing more value to the community.
Explore Our Journey